Aster Designs is a Central Florida–based florist and event design studio centered on seasonal sourcing and sustainable floral practices. We partnered with the founder to define a brand that reflects both environmental responsibility and elevated event design. Our work focused on brand strategy and identity development, creating a refined visual language that balances softness with structure. The system was designed to translate seamlessly across print, digital, and event-facing touchpoints, positioning Aster as both conscious and design-led within a competitive wedding and events market.